The most important contribution of the online store in Wacom business is that it helped make the consumers feel that the brand they are looking at is just one click away at their convenience.
The Wacom Official Store has helped maintain and even grow the entire Wacom business when offline channels are struggling due to lockdown and low foot traffic. It helped to cater to markets which are difficult to reach even during pre-pandemic time.
Biggest impact on Wacom business is availability of the products online given that not all offline stores will carry this because as it is for a specific market only